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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Owner of Bambiz Marketing, Jim Blake.\xa0\n\nJim Blake delved into the unique marketing challenges faced by elder law attorneys. Unlike other areas of law where billboards and flashy advertisements may work, elder law and estate planning require a different approach. Jim explained that their marketing strategy focuses on triggering thoughts in potential clients' minds when they are online, unknowingly scrolling through their feed. They use content, such as webinars, to provide valuable information and engage with potential clients.\n\nOne of the key insights Jim shared was the importance of following up with potential clients after registering for an event. He explained that the success of a live event is measured by the percentage of registered attendees who show up. For webinars, a 50-60% attendance rate is considered successful. Jim emphasized the need for personal engagement, suggesting that someone from the firm should thank registered attendees for signing up and inquire about their specific questions or concerns. This keeps them engaged and increases the likelihood of their attendance.\n\nBambiz Marketing provides free resources on its website, such as podcasts, ebooks, webinars, and training videos, to assist attorneys in their marketing efforts. Jim believes that by providing valuable resources, they can potentially reach a wider network through referrals. He also mentioned that Bambiz Marketing is transparent about its pricing and encourages potential clients to explore its website and utilize the available tools and resources.\n\n \nKey Points from the Episode:\n

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• Bambiz Marketing specializes in helping elder law and estate planning law firms with online marketing
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• Jim's background and how he got into working with elder law attorneys
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• Unique marketing challenges faced by elder law attorneys
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• Marketing approach focused on triggering thoughts in potential clients' minds through online content
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• Shift to webinars due to the impact of the pandemic
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• Importance of following up with potential clients after they register for an event
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• Bambiz Marketing provides free resources on their website to assist attorneys in their marketing efforts
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• Transparency about pricing and encouraging potential clients to explore their website and utilize available tools and resources
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