1625 Making Sure People Attend Live Events with Steven Pemberton
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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Executive Officer of Hollowco, Steven Pemberton.
Steven and his team at Hollowco have partnered with a virtual events platform akin to Eventbrite to host webinars, virtual summits, and challenges. They handle everything from building the event to managing the variables and people attending.
He explained that Hollowco specializes in organic strategies, particularly joint venture sponsorships, to attract ideal attendees. They also use paid marketing, such as Facebook ads, to complement their organic efforts. Steven\'s expertise in running Facebook ads and working with the algorithm to optimize campaigns is a crucial part of their strategy.
According to Steven, the success of joint venture partnerships depends on the quality and engagement of the partner\'s audience. Analyzing data and asking the right questions is crucial to ensure the partnership succeeds.
Steven highlighted the networking and relationship-building opportunities from collaborating with other speakers and partners.
Steven shared that some speakers at their events have become customers simply because they got to know each other and became friends. This kind of connection and support can lead to deeper relationships and even referrals for business opportunities.
Steven emphasized the importance of engagement and networking during and outside the event. He believes in supporting others in business and paying full market price for their products or services to help them and their families. Businesses can pass referrals and collaborate on projects by building these connections, creating a stronger network and community.
Key Points from the Episode:
- Halo Code specializes in automated virtual events for coaches, consultants, and authors
- Partnership with a virtual events platform similar to Eventbrite
- Organic strategies and joint venture sponsorships to attract attendees
- Use of paid marketing, such as Facebook ads, to complement organic efforts
- Importance of analyzing data and asking the right questions for successful joint venture partnerships
- Value of virtual events beyond ticket sales, including networking and relationship-building opportunities
- Impact of networking and building relationships at events
- Full-service event management offered by Halo Code
- Importance of faith and caring for clients differently in Steven\'s business approach
About Steven Pemberton:
Steven is a dynamic and resilient entrepreneur renowned for his prowess in building million-dollar businesses. A Hawaiian native, he is a committed family man and a deeply religious person who values helping others.\\t\\t\\t\\t\\t\\t\\t
His business journey began early, and despite initial failures, he learned the value of perseverance and constant improvement. Steven transitioned from a corporate career to entrepreneurship in 2020, inspired by his wife\'s success with an Amazon business.
He and his wife have since built a successful e-commerce business on Shopify and a virtual events company, Hollowco. Their flagship company, Elevatum, focuses on assisting six-figure brands scale to seven figures.\\t\\t\\t\\t\\t\\t
Steven\'s dedication to social impact is noteworthy, as demonstrated by his significant contributions to a non-profit organization during Christmas 2020 and 2021.\\t\\t\\t
Besides his business endeavours, Steven is also a sought-after public speaker and mentor, providing guidance and sharing insights on life and business through podcasts and seminars.\\t
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About Hollowco:
Hollowco is an innovative...'