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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Executive Officer of Aerodei/ Holistic Inclusion Consulting, Netta Jenkins. 

Netta Jenkins is a trailblazer in the field of diversity and inclusion. Her work is particularly relevant in our current climate, where these topics are making headlines. Netta has developed a unique platform, Aero, which gamifies measuring the impact of every employee within an organization. She firmly believes that seeing the tangible impact of one\'s efforts is crucial for individuals to continue championing diversity and inclusion.\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t

Netta\'s platform, Aerodei, is a testament to the power of gamification in driving change. By making the process engaging and interactive, employees can see the direct impact of their efforts. Netta believes this is key to sustaining the momentum in diversity and inclusion work.\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t

Netta suggests that there could be a system similar to the Better Business Bureau or JD Power and Associates that assesses and rates organizations\' DEI efforts in the future. She emphasizes the importance of transparency and accountability in driving sustainable change.\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t

About Netta Jenkins:

Netta is renowned for her expertise in Diversity, Equity, and Inclusion (DEI) and is the CEO of Aerodei, a platform leveraging gamification to propel DEI efforts in organizations.\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t 

A doctoral student in quality systems and management, Netta is a prolific author named by Forbes as one of the top 7 Anti-Racism educators globally. Her book, "The Inclusive Organization," ranks among Forbes\' top 4 DEI books. \\t\\t\\t\\t\\t\\t

She co-founded Dipper, a rating platform for professionals of colour, and founded Holistic Inclusion Consulting, leading to her recognition as one of LinkedIn\'s Top Voices for Equity in 2020. \\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t

As VP of Global Inclusion at Unqork and IAC/InterActiveCorp previously and an advisory board member at Betterment, her work in corporate diversity has won her numerous accolades. She collaborates with ex-Walmart CEO Marc Lore on building Telosa, a city aiming to epitomize inclusivity.

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About Aerodei/ Holistic Inclusion Consulting:

Aerodei is a pioneering platform employing gamification to stimulate Diversity, Equity, and Inclusion (DEI) efforts within organizations. It measures individual employee impacts and furnishes real-time demographic data, aiding companies to gauge their DEI landscapes accurately.\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t 

Aerodei\'s offering extends to benchmarking tools that facilitate meaningful comparisons, driving organizations towards their DEI goals. Its innovative system\'s core lies in a proven framework designed to augment representation, retention, engagement, and growth. This is achieved through fostering cross-functional collaboration and encouraging a more integrated, inclusive work environment.\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t\\t 

Aerodei\'s innovative strategy establishes it as a powerful instrument in propelling DEI endeavors forward. And this allows them to cater to organizations aspiring to comprehend their current state and effectively strategize and implement transformative measures for improvement.

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Links Mentioned in this Episode:

Want to learn more? Check out Aerodei website at