b'\\n\\nIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and Chairman of Proof Analytics, Mark Stouse.\\n\\nProof Analytics is a marketing analytics platform that strives to help its clients make better decisions on a consistent efficient basis. In typical analytical formats, a business will see its statistics every quarter, half, and yearly basis. This does not help the business as they will always be looking backward while they are trying to move forwards which clouds the progression. Proof Analytics allows for consistent results to be provided so businesses can see where things need to change to promote growth. Mark explains that many teams are doing multiple variable regression analytics the old-fashioned way which does not promote efficiency for businesses. Proof Analytics changes this by providing the platform of speed for these consistent accurate results so businesses can get the results faster to make the changes faster.\\n\\nMark explains throughout Covid, video conferencing platforms soared in demand and the platforms were not built for this at the time. Revenues climbed as well as the stress on the technology that provided those services such as struggling bandwidth. Changes are happening at rapid pacing which changes the trajectory of investments and business strategies completely. Mark explains that self-aware automation is far from taking over because humans provide morality, ethics, and awareness of context that automation cannot. Mark explains that analytics gives context to data because without that context data cannot do much to aid a business. Analytics help businesses identify changes to patterns and make the appropriate responses to them so they can contribute to their growth and stability in the market.\\n\\nKey Points from the Episode:\\n