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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of iResearch and Author of Getting to Aha!: Why Today\\u2019s Insights Are Tomorrow\\u2019s Facts, Darshan Mehta.

Darshan explains that quantitative and qualitative data and surveys allow for better results. This is because you are gathering data rather than blindly trying to find the right decision. Surveys are a typical way for research data to be collected. Darshan explains that many people enjoy giving feedback to be a part of making a change in something. 

Darshan explains how conversations allow for better opportunities and insights that could differentiate a business from others in its field. An important aspect is that people are buying an experience rather than just the product nowadays. Darshan explains that critical feedback is a good thing as it can help you improve your business. Focus groups and conversations are good starting points before making surveys to help make them more detailed. Darshan explains that you can get in contact through the form on his website or by emailing him directly. 

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Key Notes:

• Darshan\\u2019s methods to providing market research services
• Why these methods of market research give an individual the advantage over others
• Why surveys are not problematic for data collection
• How entrepreneurs can ask better questions for feedback
• The premise of Darshan\\u2019s book
• How conversations lead to competitive advantages
• Why critical comments are good things

About Darshan Mehta

Darshan Mehta is the founder and CEO of iResearch \\u2013 an online insights platform that enables companies to quickly, easily and affordably extract insights from consumers or employees worldwide, and ConnectQik.com \\u2013 an app for instant connections and engaging interactions.

He has more than twenty-five years of branding, marketing, insight strategy, and technology experience. In 1998, he pioneered a variety of digital methodologies, including online focus groups and surveys. His experience in branding, insights, and management consulting for numerous domestic and international clients guides Mr. Mehta\\u2019s strategic capabilities.

Mr. Mehta has been published in trade publications such as the Journal of Advertising Research, Quirks and Survey magazine and has traveled to more than 60 countries. Forbes Magazine recently featured Mr. Mehta has one of 9 CMOs to watch.

In addition to his roles at iResearch and ConnectQik, Mr. Mehta has taught at The George Washington University in Washington D.C., at the University of Gothenburg in Sweden, at Thammasat University in Thailand, at Sciences Po in France and the Franklin University in Switzerland.

Mr. Mehta has also authored a book called \\u2018Getting to Aha! \\u2013 Why Today\\u2019s Insights are Tomorrow\\u2019s Facts\\u2019, which explores the nature of insights: what they are, how to uncover them, and how to use them to drive innovation and audience engagement.

Want to learn more? Check out the iResearch website at https://www.iresearch.com/.

Check out iResearch on LinkedIn at https://www.linkedin.com/company/iresearch-com/.

Check out Darshan Mehta on LinkedIn at https://www.linkedin.com/in/darshan--mehta/.

Check out Darshan Mehta\\u2019s book Getting to Aha!: Why Today\\u2019s Insights Are Tomorrow\\u2019s Facts at