1276 Building a Relevant Body of Work with The Recognized Authoritys Alastair McDermott
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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Marketing Coach and Podcast Host of The Recognized Authority, Alastair McDermott.
Alistair McDermott focuses on helping others through determining their specialization and making an authority content plan. Alastair explains the stages of gaining authority in business. Within the novice stage, one must gain experience and figure out the things they prefer over others. At this point, one can still have a successful business through referrals and word of mouth. Alistair explains that to go further, you have to focus on a specific field, which can be scary to decide as it can cut off other areas of possible connections or revenue. Alastair explains that results come from consistency and a routine over a significant period of time. This is important as it gives others more trust in a business. Alistair says that time and experience is important to creating a good image for yourself or business.
Key Points:
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- Alastair\\u2019s thoughts on how authority helps business
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- Alastair\\u2019s thoughts on the journey to authority
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- The importance of specialization
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- Alastair\\u2019s advice on how to build authority
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- The importance of trust between consultants and clients
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- Why taking your time is important to a business
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- Alastair\\u2019s focus as a consultant and how he works with them
About Alastair McDermott
Alistair McDermott is an author, consultant & coach who hosts The Recognized Authority Podcast and The Specialization Podcast.
Alastair helps consultants and invisible experts to become The Recognized Authority in their field so they can have more impact, command higher fees, and work with better clients.
Alastair got into digital marketing and business when he built his first website on GeoCities in the \\u201cbefore-time\\u201d of 1996 \\u2013 he has been hooked on websites ever since.
Alastair left a \\u201csafe\\u201d corporate job in early 2007 to start and grow his first business during \\u201cthe worst recession in modern history\\u201d \\u2013 that was a wild ride.
Along the way he co-founded several start-ups, some of which were mildly successful, and he has written a book called \\u201cRunning a Website with WordPress: A Quick Guide for Business Owners\\u201d.
His podcast and email list are called \\u201cThe Recognized Authority\\u201d. You can download his free book \\u201cHow to Sound & Look Good on Zoom & Podcasts\\u201d from SuccessStore and Amazon.
Want to learn more? Check out The Recognized Authority website at https://therecognizedauthority.com/.
Check out The Recognized Authority on LinkedIn at https://www.linkedin.com/company/the-recognized-authority/.
Check out Alastair McDermott on LinkedIn at https://www.linkedin.com/in/alastairmcdermott/.
Check out The Recognized Authority on Instagram at https://www.instagram.com/recognizedauthority/.
Check out Alastair McDermott on Twitter at