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b'\\n\\nIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of The Mather Group, Josh Greene.\\n\\nThe Mather Group is an organization focused on three things: SEO (search engine optimization), paid media, and Wikipedia. Josh Elderedge and Josh Greene discuss Wikipedia and how they help big companies understand what Wikipedia is or isn\'t, what expectations should be, and what to do with the material currently out there. Josh Elderedge expresses that nearly anyone can contribute to Wikipedia and the intricacies that can come with a collaborative platform.\\n\\nJosh and Josh discuss the process of pages being deleted on Wikipedia and how that happens. Josh Greene shares how it\\u2019s not enough to just publish a page, it\\u2019s also how relevant that page stays. He discusses the process where a page will be nominated for deletion, from there it is a week to ten days of debate over whether the page is relevant. Josh Greene shares that often the page is deleted.\\n\\nJosh Eldredge asks Josh Greene about notability tests and at what point Wikipedia would consider notability enough to warrant a page. Josh Greene shares how Wikipedia has tons of documentation and how it is very good at their rules and regulations. Josh Greene expresses for new pages the big hurdle of notability is that there needs to be a number of mainstream profiles of someone without quoting that person.\\n\\nJosh Eldredege asks Josh Greene about his work in reputation management and the weight that wikipedia has in google\'s eyes. Josh Eldredge focuses on reputation issues and how that situation is mitigated or dealt with. Josh Greene expresses how every situation is a little bit different. He explains how sometimes there may be a situation where it now takes up 8 of 10 Google results and how that may not paint a fair picture of what\\u2019s going on. Josh Greene discusses clients and how often they hear from people that are either currently in a crisis or just got out of a crisis. He shares how generally it\'s easier to maintain when doing so in advance but that often people wait until the situation is exasperated before looking to address it.\\n\\nJosh and Josh discuss online presence and how keeping it up to date gives you a solid base. When being a bigger company, a lot of your profiles will be highly visible. Josh Greene shares how when the online presence is stronger, it\\u2019s less likely for a negative story to take a headline as there\\u2019s additional information to filter through.\\n\\nWant to learn more? Check out The Mather Group\\u2019s website at https://themathergroupllc.com/\\n\\nCheck out The Mather Group on LinkedIn at https://www.linkedin.com/company/themathergroup/\\n\\nCheck out Josh Greene on LinkedIn at https://www.linkedin.com/in/joshgreene1/\\n\\nDon\\u2019t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!\\n\\nMore from UpMyInfluence:\\n\\n\\u2b50 We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.\\n\\n\\U0001f389 Are you a 6-figure consultant? I\\u2019ve got high-level intros for you. Learn more here.\\n\\n\\U0001f680 What is your #1 Lead Generation BLOCKER? Take my free quiz here.'