Broadcasts.com - "1160 Profitability is Stability with The Business Profit Coachs Diana Miret" (The Thoughtful Entrepreneur)

Business
RELATED

1160 Profitability is Stability with The Business Profit Coachs Diana Miret

Published: April 10, 2022, 5 p.m.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Certified Fractional CFO and the Chief Profit Officer at The Business Profit Coach, Diana Miret.

The Business Profit Consultancy helps small to medium size business owners understand, navigate, and really get a hold on their numbers. The numbers are just the beginning, though. Diana explains that once she has a business\\u2019s numbers, she can start to unravel the company so she can find what needs to be fixed. Diana is also an expert at project management, processes, and system execution. She takes a holistic, step by step approach to her work.

Growing when you\\u2019re not stable isn\\u2019t good, Diana shares. Sales are good, but they\\u2019re not going to fix your problems. If you don\\u2019t address your problems, or you apply Band Aid solutions through just trying to make more revenue, you\\u2019ll eventually implode. There are separate drivers to push sales/revenue, profit, cashflow, and more. Diana and her company break it down further to really address the root cause of a company\\u2019s individual problems.

If you drain your profitability, it doesn\\u2019t matter how many sales you make. You need to zero in on every piece of the business and determine where you\\u2019re not operating optimally. You need to maximize the money you do have before trying to make more. Don\\u2019t make great money if you can\\u2019t keep great money!

Diana shares some signs that indicate a business needs to talk to a CFO. Diana\\u2019s target clients make over 7-figures in annual revenue but might still struggle to make payroll, might struggle to pay the business owner, and/or might struggle to pay vendors during the cash conversion cycle. These entrepreneurs are usually burned out and exhausted \\u2013 and are finding that more sales aren\\u2019t actually fixing their problems.

Diana believes very strongly in the profit first model. You have to learn how to measure yourself. Use the envelope method, if needed. Allocate firm, fixed budgets and don\\u2019t scramble to pay taxes or payroll. You will be profitable if you\\u2019re disciplined and organized. Yes, you can be profitable on day one.

But how do you operate under a profit first method? If you take profit first, but don\\u2019t have enough to pay the rest of your expenses, don\\u2019t just jump straight to the numbers as they are. If you know you don\\u2019t have enough money to allocate things the way you want to, you need to restructure and plan for the future. Diana says this reframing might take some time, but if you allocate more to yourself gradually, you\\u2019ll see your profit go up over time. It\\u2019s not overnight, but it is effective. You\\u2019ll get \\u2018there\\u2019 (wherever that goal is for you) \\u2013 just give it the time, planning, and dedication it deserves. Profitability is stability, so dedicate yourself to aligning your finances with your business foals.

Want to learn more? Check out The Business Profit Coach\\u2019s website at https://www.dianamiret.com/.

Check out Diana Miret on LinkedIn at https://www.linkedin.com/in/thebusinessprofitcoach/.

Don\\u2019t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!