Broadcasts.com - "1122 - Finding Your Brand's True North with Lauren Clemett" (The Thoughtful Entrepreneur)

Business
RELATED

1122 - Finding Your Brand's True North with Lauren Clemett

Published: March 17, 2022, 5:01 p.m.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the Brand Navigator, Lauren Clemett.

Lauren grew up in New Zealand very independently near the bush of the country. That was where she learned her bushcraft skills which is something she\\u2019s always carried with her. This upbringing really shaped who Lauren became; in the bush, they never became lost, only temporarily displaced. When you have the right tools, in this case a map and a compass, you\\u2019re never lost. But you also have to know how to use them and you need the combination of tools to work. If you\\u2019re lost in life or in business, the same logic applies. It\\u2019s easy to get overwhelmed, as we all know. Your marketing is your map and your brand\\u2019s mission is your true north. When you combine them both and work them strategically, you\\u2019re never lost.

Lauren helps brands find their true north and seeks to inspire brands to find their purpose, which comes before everything else. When you know what you\\u2019re really marketing for and you apply strategy before tactics, you\\u2019re aligning to your true north. Lauren just wrote a book, Finding Your Brand\\u2019s True North, and she\\u2019s also a professional keynote speaker.

Lauren uses the study of neurobranding to help her clientele, she explains. Neurobranding is how the brain processes and relates information about brands. When you give a confusing or unclear message with your marketing and branding, consumers are confused. You have to establish safety and clarity in order to see conversions. Neurobranding shows that clarity is key.

One of the biggest faux pa\\u2019s in business right now is the misconception that \\u201cif you build it, they will come.\\u201d Creation is important, but you have to exert as much or more effort into marketing whatever it is you offer. You can\\u2019t just create an amazing program, service, or product. At the end of the day, you have to sell it. Whatever it costs to create an offering, expect it to cost three times as much effort, time, and money to execute effective marketing. Lauren shares another big mistake is that businesses aren\\u2019t looking after their existing customers because they\\u2019re too focused on getting new ones. When you don\\u2019t stay top of mind with your existing customers, you retain nothing. Your customers will be loyal to you and send business to you; you have to make steps to show them you care, even after the sale is made. Ask your customers how you can help them and listen. Now and after they buy from you, you should be invested in maintaining old relationships as much as you are in creating new ones.

Want to learn more? Check out Lauren\\u2019s website at http://yourbrandtruenorth.com/.

Check out Lauren Clemett on LinkedIn at https://www.linkedin.com/in/laurenclemett/.

Don\\u2019t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!