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1113 - Service-Based Marketing Optimization and Automation with South Street & Co.'s Kaitlyn Study

Published: March 13, 2022, 5 p.m.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the founder of South Street & Co., Kaitlyn Study.

South Street & Co. is a digital marketing agency that helps small to medium sized businesses grow their reach online. They specialize in service-based companies, such as doctors, lawyers, landscapers, and more. They help with everything from email marketing and social media to optimizing their website, SEO, blogging, and more. South Street focuses especially on the Orlando area and on localized marketing, but they work with companies from all over the country.

Kaitlyn and Josh explore how South Street works with their clients. First of all, they look at their client\\u2019s logo and brand. Next, they review their website. Then, they work on optimizing their website for conversion. Kaitlyn shares one great way to increase traffic is to ask your existing clients to leave reviews and ask them to be authentic about their experience in working with you.

Another area of focus for South Street & Co. is automation and optimization. While you should personalize marketing for your audience, you definitely need to optimize and automate what can be.

Google My Business is another great resource to take advantage of. This feature through Google shows where your business is located and Google user reviews. They introduce new features all the time, including posts and call tracking. You can even granularly specify your services. The biggest mistake Kaitlyn sees is that business owners don\\u2019t fill out everything on their Google My Business. You should add everything you can to it and answer every single review, good or bad. This shows your audience and prospects that you engage and care about feedback. Josh and Kaitlyn discuss how the investment of just an hour or two is all it takes to flesh out and optimize your Google My Business listing. Don\\u2019t miss an opportunity here for reach and optimization \\u2013 fill it out and utilize its features to boost your local reach especially.

Kaitlyn also explores the power of automation a little more. Make sure you dot your i\\u2019s and cross your t\\u2019s when you streamline with automation. There\\u2019s no magic formula \\u2013 you just have to use the right tools. Zapier, a favorite software of both our host and guest, connects two programs that otherwise wouldn\\u2019t be so that they can communicate with each other. You can integrate and automate using programs just like this one, all by building bridges between your major processes and applications.

Want to learn more? Check out the South Street & Co. website at https://southstreetmarketing.com/.

Check out South Street & Co. on LinkedIn at https://www.linkedin.com/company/south-street-&-co--a-marketing-agency/.

Check out Kaitlyn Study on LinkedIn at https://www.linkedin.com/in/kaitlyn-m-cook/.

Don\\u2019t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!