BROADCASTS.com

b'

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Creatively Disruptive, Andy Seeley.

Creatively Disruptive helps businesses navigate the digital space to earn more business and revenue. They serve anything from small local businesses to larger, high-level eCommerce businesses. Their company has a lot of experience with the most difficult but also the most fun aspects of digital marketing. They have specific teams for specific niches so no matter who they work with, there are team members dedicated to their clients\\u2019 individual needs every step of the way. 

Josh and Andy also discuss how Creatively Disruptive mostly works with paid ads. He shares that they don\\u2019t do much social media marketing. This, he believes, should be kept in-house for a company. Social media messaging should be dialed in and specific to a brand\\u2019s voice and messaging at all times; in-house social media marketing is always better. 

There\\u2019s four pillars of paid advertising Creatively Disruptive utilizes and focuses on. Email marketing, Google Ads, Facebook and Instagram Ads, and they also focus on website conversion rate optimization. They\\u2019re constantly helping their clients develop their websites as well as running their paid advertising campaigns through these various channels.

Content and copy is also very important, Andy shares. What you say, he explains, makes a difference. Brands are quick to forget that their voice and messaging directly impacts the effectiveness of marketing. 

Andy and Josh also explore some common mistakes they\\u2019ve observed in the space. People tend to think paid advertising is easy. This is a misconception. There\\u2019s an entire process behind what works and doesn\\u2019t. Platforms have made it easy to spend money on ads and it\\u2019s yet become more difficult to market to consumers on these platforms over time.

Andy also discusses what solutions and specialists are for. You shouldn\\u2019t always do it yourself just because you can. You should always hire an expert to do your marketing right, in short. The biggest cost for these business owners is the lost opportunities; they often resign themselves and say \\u2018it doesn\\u2019t work for me\\u2019 when their DIY paid ads don\\u2019t see results. Chances are, you\\u2019ll see better results when you pay an expert to do it right for you. The second biggest issue he sees is that businesses will pair with the wrong types of agencies that say they\\u2019re effective, but aren\\u2019t really. The tell tale signs? They talk a lot about what they can do instead of asking you what you need. Good agencies ask questions about you. The other red flag is when an agency talks about their services more than their results. When a company can\\u2019t prove it can get you the end results you want, don\\u2019t trust that they can. 

Want to learn more? Check out the Creatively Disruptive website at https://creativelydisruptive.com/. 

Check out Creatively Disruptive on LinkedIn at https://www.linkedin.com/company/creatively-disruptive/. 

Check out Andy Seeley on LinkedIn at https://www.linkedin.com/in/andyseeley/. 

Don\\u2019t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

More from UpMyInfluence:

\\u2705 We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.

\\u2705 Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.