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1090 - The Truth About Impactful, Scalable Coaching with High Impact Coaching's Zander Fryer

Published: March 1, 2022, 5:01 p.m.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the founder and CEO of High Impact Coaching, Zander Fryer.

High Impact Coaching helps coaches build 6 and 7-figure businesses in a variety of verticals. Zander and Josh explore how coaches struggle in their space. He talks about owning and recognizing our own individual obstacles and limiting beliefs. Coaches become niche experts in their space, and may spend years or decades honing that expertise. However, coaching and business expertise aren\\u2019t always learned or honed simultaneously. If coaches don\\u2019t learn the business side of things and become a CEO and not just a coach, their business won\\u2019t thrive or scale.

In early stages of business, it\\u2019s easy for a coach to stay in their zone of genius. The issues arise as their businesses start to grow and need to scale. You can\\u2019t be predictable if you don\\u2019t have reliable, consistent lead generation, which only comes with being an entrepreneur as much as you are a coach.

Being a great coach from the beginning isn\\u2019t the challenge \\u2013 it\\u2019s learning how to grow your business sustainably and reliably. Zander shares a bit of wisdom he was given by a mentor \\u2013 you can either have a crappy product that reaches a lot of people but doesn\\u2019t deliver, or you can have an amazing product but be terrible at marketing. The truth is the latter situation is worse. You need to become an expert marketer to be an effective, impactful coach.

Zander shares how he experienced self-limiting beliefs and how it doesn\\u2019t matter if you\\u2019re starting from scratch. Anyone can become a marketer, but you have to put in the time to hone that mindset. Zander\\u2019s philosophy is that a coach should also be their own marketing master, but this takes years. Mastery isn\\u2019t something that happens overnight.

But what about tactics? One of the biggest shifts Zander learned through his research is that until you make your first 7-figures, 80% of your focus should be on sales. As long as you\\u2019re focused on selling, you\\u2019re having active conversations and you\\u2019re learning more about your target market. Until this point, you likely haven\\u2019t narrowed that down completely. If you\\u2019re working with a minimum viable product, talk to as many people as possible to find out how to improve that product to then launch the next iteration. You need to study every aspect of what these leads are wanting out of your solution \\u2013 this is the only way you\\u2019ll grow in the right direction for your target audience.

Want to learn more? Check out Zander Fryer\\u2019s website at https://zanderfryer.com/.

Check out High Impact Coaching on LinkedIn at https://www.linkedin.com/company/sh-t-you-don-t-learn-in-college/.

Check out Zander Fryer on LinkedIn at https://www.linkedin.com/in/zanderfryer/.

Don\\u2019t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!