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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder of Group Coach Nation, Chris Williams. 

Group Coach Nation helps experts develop high-ticket mastermind group coaching programs of their own. Chris shares that it\\u2019s just as easy to sell something low-ticket as it is to sell something high-ticket \\u2013 so why not make more money in the process? He also shares that it helps these experts transform when they have some skin in the game that\\u2019s real and relevant. Why does transformation matter? Because you have to be willing to grow and get better at educating people on your expertise. 

Josh and Chris explore how important the delivery of information is \\u2013 you might be an expert, but you won\\u2019t make any impact if you\\u2019re not teaching and delivering the information effectively. Chris also discusses the beauty of masterminds \\u2013 because you and your audience are getting involved and engaged, this is a face to face process where everyone wins. You\\u2019ll see a lot more success selling mastermind seats than self-paced e-courses. Josh also discusses the benefits, pros and cons of selling high-ticket offerings. 

Chris discusses how engaging with someone you trust is so powerful \\u2013 you know that someone is workable with you because they\\u2019ve earned your trust by proving their system works. 

Josh and Chris also discuss the differences between masterminds and coaching services. If you\\u2019re running a mastermind, you should have authority in your space but what matters more is that you truly are an expert. As long as you really know your stuff, there is a guarantee that there are people out there who want to learn what you know. Chris shares that each entrepreneur has their \\u2018place\\u2019 \\u2013 they need to find their audience, but having heart is how you build a loyal audience base. 

Chris also talks about the myth that you \\u2018can\\u2019t\\u2019 start a mastermind or mingle with high-ticket people simply because of imposter syndrome. He talks about how it\\u2019s all about offering packages at every step of the process. You have to also be able to predictably generate your client base by reaching new people via networking. If you rely solely on referrals, you\\u2019re not prepared for economic shifts. You have to predictably and replacatably meet new people to share your offer with. 

You should also spend some time identifying the various personas of your prospects. Start watching for patterns when you connect with new people. Narrow down your client personas and tailor your content and sales tactics based on these observations. 

Want to learn more? Check out Group Coah Nation at https://groupcoachnation.com/. 

Check out Group Coach Nation on LinkedIn at https://www.linkedin.com/company/group-coach-nation/. 

Check out Chris Williams on LinkedIn at https://www.linkedin.com/in/chriswilliamshq/. 

Don\\u2019t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

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