Broadcasts.com - "1052 - Being Solution and Innovation-Focused with Thrv's Jay Haynes" (The Thoughtful Entrepreneur)

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1052 - Being Solution and Innovation-Focused with Thrv's Jay Haynes

Published: Jan. 24, 2022, 5 p.m.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the founder and CEO of Thrv, Jay Haynes.

Thrv is an enterprise product management software application. In essence, they build software that helps teams build better products. They have some amazing customers, too \\u2013 Microsoft, American Express, eBay, Twitter, and more.

Josh and Jay explore where Thrv fits in operationally for businesses \\u2013 they are on the extreme front end of innovation. If you want to know what your customer wants, this is the route for you. There\\u2019s a ton of work this software can do to mitigate your risks when you begin the development of a product. Once you build this product, you\\u2019re spending money. You only earn revenue once the market starts to buy.

Jay shares that you really need to know about what your customer really wants \\u2013 at the end of the day, they don\\u2019t necessarily love your widget, but they love what it does. Your products need to be solution-focused and actually solve a problem in the market.

Jay also talks about why certain endeavors fail when you\\u2019re copying competitors. The problem is that these companies often copy the products themselves, not what their competitors are doing. The problem with this logic is that it doesn\\u2019t account for innovation or actually seeking to improve upon a previous technological iteration. Don\\u2019t focus on what your competitors are doing \\u2013 focus on what your customers need.

Jay shares that Thrv works with enterprises as well as small to medium sized businesses and start-ups. He says they want to work with teams that are innovation-focused and are going to be well integrated into your team and business. This will put your customer front and center. If you put the customer\\u2019s struggles first, it increases product development, which boosts sales. Everything you do should be to improve the customer experience.

At the end of the day, if you put your customers and the market first, you will see innovation take center stage. Josh shares an insight that he believes is tried and true; you aren\\u2019t smarter than the market. Future-proof and anticipate what your next solution needs to be. Assume your current solution will become irrelevant, so always plan for the next version of what you will bring to the market.

Jay shares that Thrv has plenty of resources on their website, including an ebook, blog, free demo, and more.

Check out Thrv\\u2019s ebook at https://www.thrv.com/app/

Check out Thrv at https://www.thrv.com/

Check out Jay Haynes on LinkedIn at https://www.linkedin.com/in/jayhaynes/.

Check out Thrv on LinkedIn at https://www.linkedin.com/company/thrv-com/.

Don\\u2019t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!