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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to personal brand strategist and the CEO and founder of the Claire Bahn Group, Claire Bahn. 

Claire works with both concierge clients and she also coaches individually and in groups. She typically works with angel investors, entrepreneurs in the high 6 to 7 figure range, and executives. 

Claire and Josh explore what brands should be doing right now in her space. For one thing, she believes in an omnichannel approach when it comes to social media. She also advises that you take a hard look at your website. You could likely be doing more to improve your SEO, and this is where many entrepreneurs fall short. 

Branding today compounds upwards. The more you improve and add to your brand, the more you own your story and push your brand\\u2019s message forward. Claire shares some trends she\\u2019s seen that you should avoid \\u2013 for one thing, there\\u2019s not enough consistent content. You need to consistently share and create content that helps and serves your audience in order to really show people that you love to serve. This expedites the know, like, and trust process. She sees too much focus on sales sales and not enough on giving in the coaching space. It needs to be insanely easy to get to know you as a person \\u2013 so create content to share this with your audience. 

PR is also changing. Right now, it\\u2019s about utilizing someone else\\u2019s platform to give your knowledge in an act of service \\u2013 all the while, you\\u2019re engaging with new audience members. 

Claire shares that ultimately, you need to give more than you get and more than you ask. You need to be generous and altruistic at heart. 

At the end of the day, you also need to truly be an expert. You can\\u2019t just say you can do something \\u2013 you have to show your audience that you can through valuable and consistent content. 

Claire also shares that social media, branding, and marketing aren\\u2019t overnight processes. It takes consistency because it takes time. You have to give great information consistently with your content and do it all the time. It\\u2019s not going to get you millions of followers overnight, but if you show up and deliver with that consistency, you absolutely will see the results. 

Networking is also key. You have to work to increase the visibility of your peers so that they are willing to increase yours. There always has to be a \\u2018give\\u2019 first \\u2013 serve your network and your network will take care of you. 

Learn more about the Claire Bahn Group at their website https://clairebahn.com/. 

Check out Claire Bahn on LinkedIn at https://www.linkedin.com/in/clairebahn/. 

Don\\u2019t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

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