Broadcasts.com - "1023 - Digital Marketing for Service-Based Businesses with Leah Gervais" (The Thoughtful Entrepreneur)

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1023 - Digital Marketing for Service-Based Businesses with Leah Gervais

Published: Dec. 26, 2021, 5 p.m.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to business coach and mentor, Leah Gervais.

Leah has a mentorship business, a coaching platform, and she and her team help budding entrepreneurs get their start and scale to their goals. They work with service-based entrepreneurs throughout various verticals. Leah and her team specialize in entrepreneurial mindset and marketing.

Leah explains how social media marketing isn\\u2019t necessarily controlled by platforms like Facebook. Her principle to address this is that you should ensure your marketing isn\\u2019t reliant on other algorithms or platforms. You should focus on fostering prospect relationships on platforms where you retain full ownership of your digital assets. Don\\u2019t stake your success on a platform\\u2019s algorithms and guidelines.

Leah also stresses that service-based business owners need to focus their efforts on sending their prospects through three different phases before prospects will buy from them.

Consumers need to know you first, then like you, and then finally they will trust you. She also reminds service-based business owners not to forget about their existing client base (you can work with them again and again when they know, like, and trust you and your work.)

Don\\u2019t overlook the opportunities available within the client base that already trusts you. You shouldn\\u2019t ignore the top of your funnel \\u2013 but don\\u2019t neglect the connections you\\u2019ve already made. You can expand and build out the funnel of nurturing new prospects without forgetting to explore your friends, family, and clients for opportunities.

Leah believes that nurturing prospects is the most fun, creative, and unique way an entrepreneur can express who they are to prospects. Generate content that\\u2019s true to you that offers value and exists in a place where your target audience will consume it. You can explore various marketing strategies here, whether that\\u2019s video media, podcasting, micro-content with creative captions, or whatever else draws in your prospects. There is not one \\u201cbest\\u201d marketing funnel, and every business is different, so be creative with your nurturing.

Josh and Leah also explore how an entrepreneur goes from six-figures to seven-figures. Leah says she and her team suggest a three phase approach to tackle this.

First of all, raise your rates and don\\u2019t charge hourly. Do things on a project and result-driven basis. Next, say NO when necessary. You have to be exclusive and it might seem scary to \\u201cturn away money\\u201d, but the reality is that you have to be willing to say no when it\\u2019s appropriate. Finally, be ready to shift from a one-to-one model to a one-to-many model. Get to a place where your business doesn\\u2019t rely on how many hours a day you work on it.

Learn more about Leah and her work at https://leahgervais.com/.

Check out Leah on LinkedIn at https://www.linkedin.com/company/urban-20-something/about/.

Don\\u2019t forget to subscribe to The Thoughtful Entrepreneur, thanks for listening. Tune in next time!