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People love to\\xa0buy\\xa0but hate to be sold. You\\u2019ve heard this statement before, but it isn\\u2019t true. What is true is that people don\\u2019t want to be pressured to buy something they don\\u2019t want or don\\u2019t need. But they love to be sold the things they want.

Yesterday,\\xa0Apple\\xa0announced their new watch. They already announced the watch last year, and there wasn\\u2019t much new to share. But people who love Apple tuned in to watch the live event or spent time reading the news reports. Why? They want to be sold.

• We want to be seduced. We are aspirational. We want to be more, do more, and have more. We love it when we are shown how much better we are going to be when we make some purchase.
• We want to be told we belong. We want to be included. We want to be part of a tribe, some tribe that speaks to our values and our beliefs. We wear the clothes and marks of our tribes. We love it when someone shows us how to join that tribe.
• We want help rationalizing our decision.\\xa0People love to buy, and they love to have someone help them rationalize their decisions. We love having someone provide us with a logical argument to justify our emotional decisions.

People generally like to be told that they can have what they want, and they want to be told how they can have it.

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Teresa Harding

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\\u2605\\u2606\\u2605 WANT TO EXPONENTIALLY INCREASE BUSINESS SUCCESS \\u2605\\u2606\\u2605

Check out the link below to get access to Teresa\\u2019s tested and tried business program, the Content Creation Challenge. Join our awesome community with others in their march to business success by clicking HERE!\\xa0

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https://getprofitsfaster.com/ccc-sales-page

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Book a free call with me!

https://www.teresaharding.com/contact-me

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You can also join the Rulebreakers community and talk to more fellow entrepreneurs and business owners\\xa0

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Podcast: The Teresa Harding Podcast

Instagram: @teresahardingofficial

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Do you want to upscale your business, accomplish your dreams, and win back your freedom all at the same time?\\xa0

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How to create 100 pieces of content in 7 days.

https://www.teresaharding.com/100content\\u200b