Offer Stacking, What Is It?
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What exactly is offer stacking?
Offer stacking occurs when people combine deals or rewards in a way that isn\'t intended by either the manufacturer or the merchant who issued the coupon.
With new forms of payment, loyalty programs, and location-based deals proliferating among consumers, so is the potential for offer stacking. And, as is the case with any new technology, people will always try to push the limits of the system to extract as much value as possible, which can lead to detrimental consequences for merchants and payments providers alike.
But while it is inevitable \\u2014 and in fact desirable \\u2014 for consumers to continue adopting mobile payments, offer stacking can be combated if you know what to look for and how to respond.
Merchant Warehouse has been studying offer stacking closely over the last year, since the introduction of their newest technology platform, Genius. They have identified the primary types of offer stacking that merchants and processors are most likely to see out of the gate.
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