Telltale Episode 12: Eric Phu of Citizen Wolf
b"When you pull on a Citizen Wolf T-shirt, odds are it will be the most comfortable, best-fitting piece of casual fashion\\xa0you'll ever own. Oh, it's also helping to save the world.\\nShamefully,\\xa0fashion is the\\xa0second most polluting\\xa0industry on the planet\\xa0-\\xa0and most of us are guilty of feeding the beast. But Citizen Wolf is looking to change that. In this episode of Telltale we speak with the co-founder of sustainable fashion brand\\xa0Citizen Wolf,\\xa0Eric Phu. The casual clothing\\xa0brand makes custom, tailored, handmade\\xa0outfits for its\\xa0customers but\\xa0also focuses on creating a sustainable\\xa0business with a low\\xa0environmental impact.\\nBut it didn't start that way.\\nEric explains that the problem Citizen Wolf aimed to solve was customising and tailoring clothing to ensure a proper fit and a long-lasting, high-quality garment. It just happened to be a byproduct, he says, that the brand's process focused on doing so sustainably. But it's an important point of difference."