Episode 18 - PANEL: How brands should use influencer marketing (and how they shouldn't)
b'No matter where you look the term "influencer marketing" is being tossed about with (sometimes reckless) abandon. But it doesn\'t always mean what you think it means, or do what you think it should. But if that\'s the case, were you using it correctly in the first place?\\nThis week on the Telltale podcast we speak with three of Brisbane\'s brightest influencer marketing minds:\\xa0Mackayla Paul, the\\xa0founder of influencer marketing business Social Stylings;\\xa0Victoria Harrison, Managing Director and Co-Founder of influencer marketing agency The Exposure Co; and\\xa0Danielle Lewis, Chief Executive\\xa0and Co-Founder of influencer platform Scrunch.\\nOur expert influencer marketing panel delves into what influencer marketing actually means for brands right now, and why the biggest audiences aren\'t always the best for brands wanting high engagement around their business objectives. We also take a look at the latest change to Instagram with its "Sponsored post" tag to be added to influencers\' posts and whether it\'s something to be feared or embraced.\\nMusic courtesy of bensound.com.'