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In this episode of the Tech Entrepreneur podcast, Phil Telfer chats to James Ker Reid, CEO and Founder of Sales For Startups.

James comes from a B2B sales background and created Sales For Startups to offer help to founders lacking in sales and marketing experience.

We learn more about the business and the episode is jam packed with amazing tips and advice from James.

Find out more using the links below and enjoy the episode!

Quote:

\\xa0"I started Sales For Startups to help founders that are not from a sales and marketing background to build predictable sales operations, so all from value proposition to hiring and onboarding the right people and building those processes that can scale their company from one funding round to the next."

Guest bio:

James is CEO and Founder of Sales for Startups with over 10 years of experience in selling to global corporates both in the UK, Europe and in North America.\\xa0

He has previously won the award of \\u2018Top 10 UK SaaS and Technology Sales Leader of The Year\\u2019.

He has also co-written an Amazon bestselling book, Sales Genius #1 which was the number one title for Sales and Marketing and Business Development, beating the Wolf of Wall Street to #1.

Timestamps:

• 00:43 James' background
• 03:57 'The three typical mistakes'
• 07:25 Techniques to shorten the sales cycle
• 13:32 Mistakes when hiring sales and marketing roles
• 19:33 The ideal sales team set-up
• 25:36 Why you should document your decisions
• 28:23 What James would do differently

Links:

ClearSky Logic: https://www.clearskylogic.com/

Sales For Startups: https://salesforstartups.co.uk/

Check out Previous episodes:

Spotify:
https://open.spotify.com/episode/5DFn4ZPaCDfxATpkmHwREa

ListenNotes:
https://www.listennotes.com/podcasts/the-tech-entrepreneur-darren-auld-vKnFAbfa03E/

Google Podcasts:
https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMzA0ODA5LnJzcw==