Make The Familiar Strange
How do you attract attention to your brand? Interestingly, its a lot like how you're going to build internal buy-in. You're going to make the familiar strange (and the strange familiar).\n Show notes: Communicating the New by Kim Erwin (great book!)\n Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart)