Employer Brand Architecture
b'We\\u2019ve spent a lot of talking about what makes up the brand, but when it\\u2019s time to make choices that will influence and change the brand, where do you start? The process of building the materials to attract and validate someone to your hiring process requires answering questions like these dozens of times a day, the answers to which will determine the success of your recruiting initiatives. So, you know, no pressure or anything.\\nThe answer to the question of \\u201cwhat video do I make\\u201d begins by understanding the complete architecture of your employer brand. Once you see that, the answers become far more obvious. And come quickly. Invest in this process and you\\u2019ll be equipped to make decisions easier for years.'