What Your Stock Holdings Say About You

Published: Feb. 10, 2015, 9:11 p.m.

b'with\\xa0Eric Chemi, Senior Editor-at-Large, Data Journalism at CNBC

They say \\u201cyou are what you eat\\u201d but, in the world of investments, can we tweak that to \\u201cyou are what you invest in\\u201d? In an interesting exercise, Chemi looked at data on investors\\u2019 portfolio holdings and parsed that by age, median liquid net worth, home state and their political leanings (Democrat or Republican) \\u2013 to see if investors can be profiled based on the stocks and other investments they hold and answer that initial question \\u2013 are you what you invest in? As Peter Lynch said, own shares of companies that you understand. Turns out, investors that hold Facebook, Google or Twitter shares tend to be younger, live in blue states and do not have as much money. And older folk tend to hold blue chips, energy and pharmaceutical companies. So do your stock holdings reflect who you are, where you live and your median net worth?'