The Art Of Seducing Strangers: The Man Behind The Mad Men Ads
b"With\\xa0Josh Weltman, Co-producer \\u2013 Mad Men, Author \\u2013 Seducing Strangers \\u201cHow to Get People to Buy What You\\u2019re Selling\\u201d
Josh Weltman is the co-producer of Mad Men and just came out with his new book, Seducing Strangers. \\xa0In it, he gives us an inside look of how he created the ads we grew to love in the hit series Mad Men and how we can apply his secrets to success to\\xa0get people to buy what we're selling. \\xa0Literally.
In the past, businesses would use words, pictures, stories and music \\u2013 advertising, in short - to make someone somewhere buy whatever it was they were selling. Now, in today\\u2019s social-media-centric information economy, everyone appears to be engaged in some form of advertising. Persuasion is no longer the job of just a creative director and a host of media buyers. Today, it is everyone\\u2019s job! People in today\\u2019s information economy spend all or most of their time and effort trying to get someone somewhere to do something \\u2013 whether a boss, a boyfriend, a customer or a committee.
The problem is that most people today don\\u2019t feel equipped to craft messages or take action with confidence and certainty. They just aren\\u2019t familiar with the principles of persuasion. Moreover, rapid changes in technology ubiquity and new media, have made the job a lot harder, even for seasoned marketers. Josh Weltman\\u2019s book helps all of us come up with more effective, persuasive ideas, and communicate them in a world of changing technology and consumer expectations."