Science To Capturing Peoples Attention
b'With Ben Parr, Co-Founder and Managing Partner \\u2013 DominateFund, Author \\u2013 Captivology: The Science of Capturing People\\u2019s Attention
With so much noise and distraction in the world, especially with the advent of technology and social media, Ben Parr shows us how to capture the attention of your information-overwhelmed target audience. He uses analogies such as a bonfire to show you what you need to grab audience attention \\u2013 from the initial spark to the kindling to the roaring fire \\u2013 without letting distractions dissipate audience interest so you have their attention over the long-term.
He also walks us through various captivation triggers, framing models and subconscious biases that help corporations grab short-term and long-term attention of their various stakeholders \\u2013 employees, customers, shareholders, etc. So tune in to see how you can better compete for audience mindshare in this increasingly noisy world.'