How To Kick Butt With Kickstarter And Rock Your Career
b"With\\xa0Elizabeth Granados, Entrepreneur and Developer of Little-nomad.com
Anyone who\\u2019s had a baby or who has played with a baby knows, there are times when you just have to get down on the floor, and something has to cover that floor.\\xa0 Elizabeth Granados is a young mother who noticed that although play mats had taken the place of blankets, they were all of the same style foam mats in primary colors. Recognizing the need for something more tasteful and more in keeping with the living space of young families, Elizabeth developed Little Nomad, a line of beautifully illustrated printed play mats.
Little Nomad is a success story for the modern entrepreneur. Elizabeth\\u2019s baby-steps from idea to product development and, ultimately, sales began with one idea for a niche market that she knew well, and her path is a lesson for anyone hoping to sell and market online. She took a thoughtful approach by first testing the market within a Facebook group of about 14,000 moms, diligently posting, interacting, and maintaining a strong presence until she knew she had something worth taking forward.
Elizabeth then set up a landing page with beautiful photos of the product, announcing a sales launch date, collecting emails, and garnering interest by offering a limited number of deeply discounted play mats to her first responders.\\xa0 After taking a course in crowdfunding called \\u201cFrom Zero to Funded\\u201d with Cathryn Lavery and with a small amount of startup capital, Elizabeth began a Kickstarter campaign by presenting the product through a professional video along with early bird incentives to the first people who signed on.
The strategy behind Little Nomad is a lesson for anyone with an idea and the entrepreneurial spirit needed to see it through to a successful end. \\xa0If you would like to help fund this project, or find out more please click here.
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Steve Pomeranz: Elizabeth Granados is the creator and CEO of Little Nomad, a company that has just started and designed and created a new baby category\\u2014beautifully illustrated printed play mats.\\xa0 Now, discussing the product isn't really the purpose of my having her on the show today, but she has done all of this, raising her now 11-month-old baby girl and has just finished a highly successful Kickstarter campaign to get her going.
I saw Elizabeth's video promotion.\\xa0 I was extremely impressed with the quality of the video and her message, and I want to share that with all of you, especially those of you who have great ideas and want to learn how to bring them into the marketplace.\\xa0 Elizabeth is doing a fantastic job of just that.\\xa0 Hey, Elizabeth. Welcome to the show.
Elizabeth Granados: Hi. Thank you
Steve Pomeranz: Quickly, let's talk about the product and what it actually does.
Elizabeth Granados: Sure. I have an 11-month-old baby, as you said; and, before that, I had friends with babies and just seeing the traditional foam play mat with the primary colors in my friends' homes, I saw a need for something more tasteful, more beautiful, particularly for city moms who share their living area with their child's play space. So working with an illustrator, we designed a beautifully-illustrated printed play mat to fill that need.
Steve Pomeranz: Very good.\\xa0 A lot of people have great ideas.\\xa0 They see a need, but, in your case, did the idea come first or did the idea of marketing to moms and trying to find a niche in the mom market come first?
Elizabeth Granados: I'm one of those entrepren..."