How Investment Decisions Are Influenced By Our Genetic DNA

Published: Sept. 30, 2015, 3:49 p.m.

b"With\\xa0Dr. Richard Peterson, expert on Investor Psychology and Investment Decisions, Author of Inside the Investor's Brain: The Power of Mind Over Money



Dr. Peterson gives us a few insights on how our investment decisions are influenced and why we each react differently to exactly the same market information, with actions ranging from complete risk aversion to extreme risk taking. He discusses \\u201casymmetric bias\\u201d and how investors can prevent over-reacting to low probability events to protect their portfolios. Steve gets Richard\\u2019s take on why \\u201cherd mentality\\u201d is so prevalent in investment decisions and how media-induced \\u201cemotional priming\\u201d results in metabolic changes inside our bodies which, along with our DNA, make us react differently to events.

Dr. Peterson is a Behavoral Economist and researches how the brain makes stock trading decisions with unique insights into how the mind of an investor operates to make those investment decisions and how developing emotional awareness leads to long-term success."