Confessions Of A Recovering Car Dealer
b'With Earl Stewart, Owner of Earl Stewart Toyota and author of Confessions of a Recovering Car Dealer
The car salesman as slick shyster lurking around the car lot just waiting for you, the inexperienced customer, to be hoodwinked\\u2014that\\u2019s the stereotype that Earl Stewart, author of Confessions of a Recovering Car Dealer is out to dispel.
If you live in the South Florida area, you know Earl Stewart from the Toyota commercials on TV. That friendly guy answering a landline phone and assuring you of honest, good old-fashioned treatment at any of his dealerships is actually Earl Stewart himself, not an actor.
Earl\\u2019s experience in the car business goes back to 1968, so he\\u2019s had plenty of experience with high-pressure tactics, deceptive advertising, and all the tricks of the trade from the inside out. When he decided to steer away from those unsavory practices, Earl\\u2019s business became ever more successful.\\xa0 No friend of other car dealers, Earl is hugely popular with his customers who know that when they go into one of his Toyota dealerships, they\\u2019ll get an honest and fair deal. How you can get such a deal, no matter where you decide to purchase your car, is the subject of Earl\\u2019s book.
Earl\\u2019s first piece of advice to the consumer is to do your homework by visiting at least three showrooms and coming up with a price comparison, considering all the desired features on the car as well as the financial arrangements available. It\\u2019s important to factor in the resale value, which depends not only upon the particular depreciation of that model but also the color. Black, white, and grey sell quickly; purple and mustard yellow do not.
Earl wrote Confessions of a Recovering Car Dealer to somewhat level the playing field for the consumer. As an example, he reveals the anti-consumer incentive plans offered by the manufacturers to the dealer, causing crazy pricing and putting the unaware buyer at a distinct disadvantage, by not knowing how to work the system and come up with the best deal. On top of that, Earl has a lot to say about the confusing fees that show up on your proposal and how to understand what\\u2019s standard and reasonable and what\\u2019s not\\u2014many are not.
Since many of us now lease our cars, it\\u2019s important to know the advantages and disadvantages. On the downside, you have no equity with a lease car; on the upside, any damage incurred is the liability of the leaser.
So if you\\u2019re unsure about whether to lease or to buy your new dream car, Confessions of a Recovering Car Dealer can steer you toward the best decision and give you all the information you need to walk into any showroom, anywhere, negotiate like a pro, and drive out a winner.
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Steve Pomeranz: My guest today is Earl Stewart.'