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The SOAR Experience with Laurie Hawkins Marketing is About Belonging. Let’s deflate the elephant in the room: Marketing doesn’t have to be expensive or complicated; it has to be strategic and intentional. In this session we’ll park the elevator speeches and put the accelerator on positioning statements. Positioning statements can be used throughout your marketing and, when carefully crafted, will draw potential customers in. When we’re done that piece, Alyssa will take the hot seat and create personal marketing for audience members – right there on the spot. When you design marketing customers can see themselves in and a business where people feel like they belong, you’ve fulfilled on the #1 thing people want to feel. Belonging isn’t touchy-feeling; belonging = loyalty and loyalty = revenue. Alyssa Light comes from a long and very proud line of tradespeople and until 2009 she was one, too. Alyssa has been an entrepreneur most of her life: Making her first $200 at age 11, starting her first business at 17, and creating the 20th anniversary gifts for Blue Rodeo while in college - she's always loved business. In the last 5 years her contributions have taken a company from near-bankrupt to being sale ready, helped a client hit a 5 year target in just 8 months, quadrupled the goal of a clear-out sale, supported a start-up to exceed a 30 day goal by 300%, taken hiring successes from 50% to 90%, and created so much buzz for one client they are now booked 18-24 months out. With her ability to come up with marketing on the spot for audience members, and sharing proprietary innovative HR systems that revolutionize teams, Alyssa’s content is sharp and relevant. She promises a dynamic and tailored delivery for you. Alyssa has spoken at Landscape Ontario’s Congress (and is booked for 2020), Ontario Irrigation Conference, CreativFestival, Halton Police Service, Go Camp Pro, Social Tenacity, the Ontario Camp Association, and many more. She is especially excited for HRPA’s York Chapter and for HortEast (the Atlantic landscaping conference) this fall. Alyssa loves small businesses and how they are the heart of communities.  alyssa@theprofitableinnovator.com    http://www.theprofitableinnovator.com/ ~ More with The SOAR Experience with Laurie Hawkins ~ The world has become “intensely noisy”.  People everywhere are seeking insights and inspiration that will bring clarity, connection and congruency to their business and life. Does this resonate with you? Have you ever found yourself in this position? The SOAR Experience, with host Laurie Hawkins, will curate and cultivate the strategy+soul™ to guide you on a journey of discovering new perspectives, mind-shifts and possibilities. http://www.hawkinspired.com/ FB:  https://www.facebook.com/groups/2081550052065336 Membership: https://soarexperience.com/memberships/ To get more of The SOAR Experience ~ Laurie Hawkins, be sure to visit the archives page for replays of all her shows here: https://www.inspiredchoicesnetwork.com/podcast/the-soar-experience-with-laurie-hawkins/