Episode 28: Amazon PPC | From Fundamentals to Advanced
b'In today\\u2019s episode, we discuss advertising on Amazon through pay-per-click. We explain the basics of PPC, discuss what\\u2019s unique to Amazon\\u2019s approach to PPC, and talk about many different strategies to optimize your advertising strategy, including choosing and managing campaigns and determining the best average cost of sale.
Introducing Topic 0:33
Why Do PPC? 3:03
What\\u2019s Unique About Amazon PPC? 5:13
Choosing and Managing Campaigns 8:43
What\\u2019s the Right \\u201cA Cost\\u201d? 10:29
What Does BuyBoxer Do for Its Advertising? 14:57
Launching Products With PPC Alone 18:54
\\u201cFly-wheel Approach to E-Commerce Lifestyle\\u201d 19:43
Drawbacks to PPC 20:34
Learning the Fundamentals To Optimize Your Own Advertising Strategy 22:30
\\u201cIf everyone is spending money on advertising, then it kind of hits all of our gross margins. You know, you kind of want to get into a space where you just don\\u2019t have to spend as much. So that\\u2019s why I say its goal is to get to organic spend, so you can actually make more money on Amazon with a reasonable margin and a modest advertising budget.\\u201d 21:10'