We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Research)

Published: Nov. 26, 2018, 2 p.m.

We gathered never-before-seen data from more than 15,000 Instagram Stories posted by over 200 of the world’s top accounts and brands. This is one of the largest studies ever conducted on Instagram Stories and this week we're breaking down everything we learned (and what you need to know) from our research. You'll learn the best times to post to Stories, the most effective Stories length, how to increase reach and impressions, benchmarks for different industries, and lots more.  Enjoy!