894 How to Fascinate
b'DOMINATE YOUR COMPETITION. Most of us don\\u2019t have unlimited budgets to market ourselves. So how can we compete with people who do? The answer is simple: we have to fascinate. Utilize whatever you have that is unique to capture people\\u2019s attention. Stop trying to offer what your competition is offering- instead, do something they can\\u2019t. For this Five Minute Friday, I revisited a conversation I had with Sally Hogshead she shared how to fascinate by utilizing the first nine seconds of your audience\\u2019s attention. Sally is a New York Times bestselling author, Hall of Fame speaker, \\u201cfascination scientist,\\u201d and mom of 8 kids. In two weeks, Sally was able to fill up her calendar with speaking engagements by changing one thing in her approach. Learn how to market yourself no matter what your budget in Episode 894.\\nIn This Episode You Will Learn:\\nThe two choices every brand has (02:00)\\nThe four types of competitors (03:00)\\nAbout the average attention span and how to utilize that (04:00)\\nIf you enjoyed this episode, check out the video, show notes and more at http://www.lewishowes.com/894 and follow at instagram.com/lewishowes'