848 The Soulful Art of Persuasion with Jason Harris
b'NEVER BE CLOSING. A lot of books about selling encourage you to act like someone you\\u2019re not. They tell you to say the other person\\u2019s name. Copy their body language. Become a salesman. But what if the key to selling is accepting who you are? What if everything weird about you is what will make you successful? Stop thinking of business as transactional. Instead, be generous. Play the long game. And be kind. On today\\u2019s episode of The School of Greatness, I talk about the soulful art of persuasion with an expert in marketing: Jason Harris. Jason Harris is the CEO of the award-winning creative agency Mekanism and the co-founder of the Creative Alliance. Harris works closely with brands through a blend of soul and science to create provocative campaigns that engage audiences. Iconic brands include Peloton, Ben & Jerry\\u2019s, MillerCoors, HBO, and the United Nations. Under his leadership, Mekanism was named to Ad Age\\u2019s Agency A-list, twice to their Best Places to Work, and to the Creativity 50. Harris has been named in the Top 10 Most Influential Social Impact Leaders, as well as the 4A\\u2019s list of \\u201c100 People Who Make Advertising Great.\\u201d His methods are studied in cases at Harvard Business School. Jason has put together four principles of persuasion that can help transform you into a master influencer. The bullet points are easy to understand and might even surprise you. So get ready to learn the soulful art of persuasion on Episode 848.\\nSome Questions I Ask:\\nWhat\\u2019s the most fun you\\u2019ve had working on a brand? (10:00)\\nHow can you be empathetic when people are attacking you? (31:00)\\nWhat\\u2019s something people can do today to make them more influential (43:00)\\nWhat are you three truths? (46:00)\\nIn This Episode You Will Learn:\\nAbout Jason\\u2019s company Mekanism (5:00)\\nWhy you should never be closing (12:30)\\nHow vulnerability is key to power (16:00)\\nThe Four Core Principles of persuasion (19:00)\\nWhy it\\u2019s important to master different skills (38:00)\\nIf you enjoyed this episode, check out the video, show notes and more at http://www.lewishowes.com/848 and follow at instagram.com/lewishowes'