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b'"IT\\u2019S ALL ABOUT SHOWING PEOPLE A GENUINELY GOOD TIME."\\nBeing an entrepreneur is one of the most difficult tasks you can take on. In fact, some people find it soul crushing if not done right. When done properly, though, it can be the greatest thing you can do in your life.\\nStarting as an entrepreneur means knowing what you really want to do, what your passion is and how to deliver that to consumers. It\\u2019s not about pushing it on them but listening to them and seeing how you can serve them.\\nMost entrepreneurs stop as soon as they hit success and sell off their company, but not all of them. On this episode, we are joined by Michael Mente, who has been successful since 2003 when he helped create the incredibly popular clothing company: REVOLVE.\\n\\u201cAll we are doing is listening to the consumer and giving them what they want.\\u201d\\nMichael Mente dropped out of an Entrepreneur program at the University of Southern California to become an entrepreneur by profession. He\\u2019s Currently the CEO and Co-Founder of Revolve and is set to bring in $400 million in sales this year. His company is considered the one-stop shop for clothing items designed by some of the hottest emerging designers.\\nOver the years, Michael began developing organic relationships with bloggers to represent the brand on a more realistic level. To do so, Revolve regularly holds trips for influencers to gather, relax, and recreate the lifestyle of an ideal Revolve customer.\\nMichael saw a gap between affordable and high end items, which provided grounds for him to create an online shopping experience that falls in the middle. Supporting up-and-coming designers and digital influencers has become the core of Revolve\\u2019s growth and they decided to expand their digital offerings by launching a sister company, FORWARD, in 2008. Since then FORWARD has grown to become a powerhouse in fashion and has become the go-to place for premier luxury fashion.\\nI loved Michael\'s humble wisdom about what it has taken to create this kind of success in such a competitive industry.\\nDiscover all of that and much more, on Episode 583.\\n"If it\\u2019s not enjoyable, what\\u2019s the point?\\u201d\\nSome Questions I Ask:\\nWould you say a lot of your sales come from Instagram? (10:46)\\nIn the beginning were you buying clothes wholesale? (13:41)\\nWhat were you doing before REVOLVE? (15:40)\\nWhat would you say is your biggest inspiration right now? (18:12)\\nWhen did you realize you had a business that would take off? (21:38)\\nHow much money did you raise from one investor? (24:54)\\nDo you think more people should be tapping into influencers for their brand? (28:41)\\nWhat\\u2019s a good way to start approaching influencer marketers and celebrities? (36:54)\\nHow do you deal with the competition of other brands? (42:00)\\nHow have you evolved from being an entrepreneur by yourself to running an organization with so many employees? (45:39)\\nWhat do you still need to learn in order to take your business where you want it to be? (49:00)\\nHow have you been consistently excited about your business for 15 years? (50:42)\\nIn This Episode You Will Learn:\\nJust how long REVOLVE has been around (8:53)\\nWhat made Michael say, \\u201cI want to get into women\\u2019s clothing.\\u201d (11:41)\\nHow they launched the same year as Zappos (14:56)\\nWhen he knew he wanted to start his own business (17:24)\\nThe biggest risks he\\u2019s taken (19:41)\\nWhen they decided to take on investors (23:39)\\nThe point when it becomes challenging for a company to continue its growth (26:06)\\nHow an influencer trip works (33:12)\\nThe biggest challenge for Michael right now (43:55)\\nThe most influential person in Michael\\u2019s life growing up (47:00)\\nMichael\\u2019s advice to young entrepreneurs who want to start their own thing...'