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Arts and culture bring experience to any space. In the country, several art installations are so iconic it has been associated well to a place. Among these are the Bean in Chicago and the Urban Light in San Francisco. And yes, there are many more art installations we can add to the list.

Today, we pick the brain of Martha Weidmann, the CEO, and Co-Founder of NINE dot ARTS. Martha has a 15-year of experience in arts consulting and curation for commercial real estate. She is a self-taught businesswoman and also a real estate investor. She helps develop brand narratives and stories that can be told through art in a property. Her job is to bring art and cultural experience to the heart of the building. Click the play button now and learn how you can use art and culture to stand out in real estate.

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