WS630: Sell the Sizzle in Order with Gene Trowbridge

Published: July 12, 2020, 7 a.m.

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To land your syndication deals, you need to develop a sure-fire process that helps you deal with investors and deepen your offerings. In short, you need to learn how to sell the sizzle. In today\\u2019s episode, we happily welcome back Gene Trowbridge, award-winning attorney, syndicator, and master of the sizzle; his book, It\\u2019s a Whole New World, is practically prescribed reading on our end. Gene is on the show to unpack his four steps to selling the sizzle of real estate syndication. After sharing details about his background, we dive straight into the conversation as Gene explains how to pique an investor\\u2019s interest. We talk about the benefits of being an expert in a specific area and how this helps you to recognize opportunities.

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