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As syndicators, we all want to attract high net worth investors, but landing these big fish isn\\u2019t always easy. Not only are they usually extremely busy individuals, but they likely have many others vying for their investment, so you have to ensure that you find a way to stand out. Today's guest, Dan Handford, is an expert in brand-building and is here to share some of his most valuable tips on finding those high net worth individuals. What Dan shares on the show today is a sneak peek into the Multifamily Investor Nation Summit, and our listeners get 10% off, using the promo code \\u2018Whitney.\\u2019 We kick off the show by learning more about the importance of finding your avatar and some ways to understand what they\\u2019re thinking. Dan found his investors by sharing his stories as a business owner both of his successes and failures.

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