PLP-068 Larry Goins on Buying And Selling Using Internet Marketing Techniques

Published: April 29, 2019, 3 a.m.



Keith gets to interview one of his earliest mentors in the real estate game, Larry Goins of The Goins Group and author of Ultimate Buying and Selling Machine and Getting Started in Real Estate Day Trading. Larry takes us into his own life’s journey towards becoming a real estate investor, sharing great nuggets from the things he learned along the way. Getting into the more technical stuff, Larry talks about the different ways to find properties and how he uses internet marketing techniques to real estate. He also gets into day trade real estate, buying and selling houses like HUD, and the latest deals he made.
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Listen to the podcast here:

Larry Goins on Buying And Selling Using Internet Marketing Techniques
I am grateful to have the pleasure of speaking with one of my earliest mentors in the real estate game. He’s one of the first people that I found, began reading and listening to, bought his product and watched him over the years as he tweaked his investing style. I was fortunate enough to run into him at a few industry events and get to talk to him one-on-one. He and I have done some interview swaps for our podcasts. Ladies and Gentlemen, I'm talking about the one and only, Larry Goins. Let's get right back down to the brass tacks and get straight.
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Lender Nation, I have the very distinct honor to introduce you to Mr. Larry Goins. Larry, welcome to the Private Lender Podcast.

How you've been?

I've been good. I've been having a blessed life, living the dream as they say. How about yourself?

I'm having fun and making money. I'm always on vacation. When I'm doing real estate, I'm on vacation. I've already bought two houses.

Let's jump right into that. What deals are they? What's your exit strategy? How'd you find them and all that stuff?

These two came from direct mail. I do a lot of direct mail. I do about 25,000 pieces a month. I'm getting ready to bump that up to another 12,500 so 37,500 pieces per month are what I'm going to be mailing. We're doing five, ten, fifteen deals a month. We took the entire month of December off from direct mail. We did $88,000 in wholesale fees. We do a lot of wholesaling. That's going to be my exit strategy. That's primarily what I do. I do some seller financing and some lease option deals. I'm telling everybody stash cash for the crash.

A 100 years ago, I signed up for a gentleman's newsletter, but this gentleman's name was Larry Goins. This newsletter came to me in the mailbox once a month. I have my Ultimate Buying and Selling Machine. That's the first piece of education I ever bought was from Larry Goins.

That was the original course that was based on this book.

It was a soup to nuts of how to bandit signs, direct mail, slap a magnet on your car or talk to everybody.

Have a scrolling name tag.

I remember that scroll. You even gave the website where you can order it. I remember that. There's a bit of history here. I'm honored to have you on the show and thanks for coming on. You've got an encyclopedia's worth of knowledge. I'm only going to try to keep to a few points because otherwise, this is a six-hour interview. We both lose out on other business and other deals.

I'll come back anytime you want me.



I remember at a boot camp I went to of yours years ago by a Bush Intercontinental Airport here in Houston. You made the statement that you had a PhD. I remember the public high school diploma.

It's a South Carolina PhD. You're not from South Carolina, so you got to say it right. I have a South Carolina PhD, that's a public high school diploma.

How did you get into real estate? You're thriving at it, but I'm sure at a time that there was an idea. Take us back.