Brendan Greeley is the Web 2.0 Guy of The Economist. Currently, a week old in the organisation (at the time of the conversation) literally this one man army is spending his time to help The Economist embrace the nuances of the new media! He has shuffled many roles over the past few years and had also served as the Blogger in Chief of the public radio show, Open Source of which he was the founding member. In this candid conversation, Brendan and his sense of humor reign throughout!