Podcasts Business The Persuaders Marketing Radio Show & Podcast Tommy Hilfiger Marketing Strategy

Tommy Hilfiger Marketing Strategy

Published: Dec. 22, 2011, 4:24 p.m.

In this podcast I'm joined by Marketing Manager for Tommy Hilfiger in Ireland, Claire Nolan. Among the topics we'll discuss are the brand position of\xa0Tommy Hilfiger, the impact of social media on marketing strategy and the role of\xa0retail store as part of the brand strategy,

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Also, Kevin Foley, Commercial Director of DRG will discuss the company's new service Admarket.ie which promises a new way of allowing advertising to be purchased in real-time.