A special edition of The Persuaders Marketing Podcast. We interview founder of Javarepublic, David Mc Kernan. The podcast comes from the Javarepublic Roastery in Ballycoolin in north Dublin. The Javarepublic Roastery was only opened in October 2008 and represents the fulfillment of a long-cherished dream for David.\n\nIn this special podcast on Javarepublic's branding strategy we explore the brand's marketing strategy and also the production process of coffee roasting.\n\nAlso I am delighted to say that David has offered to host our next Persuaders Pudding Club in the Javarepublic Roastery .\n\nSubsequent to the podcast the date is now confirmed : WEDNESDAY 14TH JANUARY AT 6PM IN JAVAREPUBLIC ROASTERY - TO GET ON THE INVITE LIST SEND ME AN E.MAIL TO \n\nthepersuaders@mac.com