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In this podcast a special on social media marketing and the measurement issues surrounding social media marketing. In studio joining me are Nathalie Heugas, Director of Strategy at Vocal and Charlie Ardagh from Trackalyse\xa0

Vocal is a sister company of\xa0vStream - the new agency will advise and build integrated and measurable social media and mobile campaigns for brands, companies and agencies.Already in the market following a \u201csoft\u201d launch period since June, Vocal has quickly established a strong client portfolio that already includes brands like BMW, Jameson International, Eircom and Dulux.

Trackalyse is a start up based in Dublin, Ireland, initiated in March 2011. The company is privately funded and is part of the Irish Government's High Potential Start Up program. The company\xa0helps clients run better Facebook Fan Pages by giving them a behind the scenes look at how the best pages or indeed their competitors are engaging and growing.\xa0