Podcast 174: Guinness Arthur's Day Marketing Case-Study
Gary Mullan from\xa0Prosperity.ie\xa0about trends in digital marketing jobs, what's hot, where are the jobs and Gary also talks about the launch of a new\xa0Meet-Up event in London\xa0targeting Irish ex-pats working in the London digital scene....
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\nand in-studio Stuart Kinch, Guinness Marketing Manager discusses the marketing of Arthur's Day. How important are events as part of the brand strategy for Guinness and what are the lessons to learn.