Podcast 158:IDMA Loyalty and Retention Conference Report
In this podcast, a report from the IDMA special conference on Loyalty and Retention held in the Gibson Hotel, Dublin on April 20th, 2011. Among the interviewees are keynote speakers:
\n\nCathy Summers, Executive Manager - Customer Experience & Targeting, Aviva
\nSarah Bean, General Manager, Coty Ireland and
\nKay Price, CRM Manager, Superquinn
\nI also interview Brian O'Kennedy, Chairman of IDMA.
\n\nAt the end of the podcast I interview Sandra Lawler and Bernie Keogh from Alternatives - a specialist marketing services and recruitment agency. In the interview we discuss trends in marketing recruitment in Ireland on a sector-by-sector basis.