Podcast 154: Marketing to Men plus Facebook Marketing Tips

Published: March 25, 2011, 6:22 a.m.

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In this podcast I'm joined by Roisin Ni Mhordha...and our guests are:

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Alex Fitzgerald ( pictured left ),\xa0editor of Irish Tatler: The Men\u2019s Issue and\xa0Terry Prone, writer, broadcaster and Chairperson of The Communications Clinic. We discuss\xa0\xa0the male image and also how the media is addressing the need to cater specifically for men with examples of Irish Tatler bringing out The Men\u2019s Issue and Paul Galvin\u2019s column in the Irish Independent\u2019s Weekend Magazine.

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And we discuss Facebook Marketing Tips with Luke Abbott ( pictured right )\xa0 from Neworld Associates, including the need to build fan engagement with practical case-study examples.\xa0

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