Podcast 130: John West marketing case study
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\nIn this podcast Pat Stephenson from\xa0Boys and Girls\xa0and Jenny Taaffe from\xa0iZest\xa0discuss a marketing and advertising campaign they worked on for their client John West in Ireland. Among the topics discussed are the John West brand strategy, the alternative creative routes used in developing the final creative treatment and the role of digital and social media marketing in the campaign.
\n\n\n \xa0 Also in this podcast Roland Monsegu from\xa0Follow The Camino\xa0discusses the marketing strategy for their brand which was created to allow Irish people to easily access the famous\xa0Camino de Santiago in France and Northern Spain.
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