No 45: ESOMAR Worldwide Multi-Media Measurement second special podcast
A second special Persuaders Marketing Podcast recorded at Day 2 of the ESOMAR Worldwide Multi-Media Measurement conference ( WM3) held in Dublin from 4-6th June, 2007.\n\n
This podcast features speakers talking about the Project Apollo single source measurement project in the US and the Touchpoints project in the UK, as well as a conference summary by Chairperson Steve Harrison.