GoCar.ie Marketing a Pay-As-You-Go Car Brand
In this podcast interview Niall Carson from Go Car\xa0describes the company's start -up marketing strategy.\xa0Go Car is Ireland's only car sharing initiative, offering short term car rental to members on a hourly basis.\xa0It's somwhat similar in concept to the hugely popular DublinBikes initiative, and has been enjoying huge growth rates since its launch, with over 30 locations now served by 50 cars.\xa0