Discover Ireland - marketing tourism to domestic markets
Fionn\xe1n Nestor, Domestic Campaigns Manager of F\xe1ilte Ireland talks to guest presenter Adam Baker about the Discover Ireland activity including the current 'This is Living' campaign. Fionn\xe1n also woked on the highly successful campaign for The Gathering in 2013.
\nFionn\xe1n talks about the role of F\xe1ilte Ireland with particular emphasis on how marketing functions in encouraging domestic tourism stays. He reviews the history of how Discover Ireland campaigns have evolved over the years, to emphasise how Irish holidays were positioned as a young, exciting option for locals to experience - with activity tourism being a big contributor.